Introduction to AMEC

The International Association for Measurement and Evaluation of Communication (AMEC) is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. It has grown into a trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC now has members in 38 countries.

AMEC’s purpose is to define and develop communications programme research and measurement on an international scale with improved professional standards for both companies and individuals. Its work in establishing the Barcelona Principles framework is seen internationally as an important industry-leading initiative.

In November 2011, AMEC established a Regional Chapter in Asia Pacific to create a networking forum for communications leaders in research and public relations.

The Vision of the Chapter is to ....”Advance professional standards and promote strategic thinking in measurement and research in the Asia pacific region amongst communication and marketing communities.”

EVENT VENUE

Grand Hyatt Hong Kong