NATIONAL PARTNER

Owned by Quadrant Private Equity, Sentia Media is the Asia-Pacific region’s leading media intelligence company, providing over 6,000 clients with media information, analysis and advice 24/7/365 through our range of six brands across the region. Sentia Media has more than 1,200 employees across 15 countries filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month. Our expert people, innovative technology, comprehensive coverage and rigorous research provides the tools and insight to allow our clients to manage media relationships effectively, track issues of interest across all media and analyse brands and industry developments.

Contact: John Croll
Chief Executive Officer
Telephone: +61 2 9318 4004
John.Croll@mediamonitorsgroup.com

WELCOME DRINKS SPONSOR

Cision Global Analysts is a specialty business unit of Cision focused on measurement and insights around earned media for large organizations. Using an established, reputation-focused methodology, we customize each program, targeted to understand the audiences important to an individual client.

Regional Hubs: Chicago, London, Shanghai.

Contacts:
332 S Michigan Ave., Chicago, IL 60604
+1.866.639.5087
info.us@cision.com
Cision House, 16-22 Baltic Street West, London EC1Y 0UL
0800 358 3110, +44 (0) 207 689 1160 (ex-UK)
info.uk@cision.com

12F Sail Tower, 266 Hankou Road, Shanghai 200001, P.R. of China
+86 21 62188197

SUMMIT DINNER SPONSOR

Ninestars Information Technologies Ltd. provides IP-driven digital content solutions to clients worldwide. We have over a decade’s experience in the digital content industry and understand the market needs, technology trends and changing user behavior. From digital clipping services to summarization, transcription, analysis, and mobile apps for iOS, Android, Blackberry, Windows and web-based platforms, we have end-to-end media monitoring solutions.

Clipping and beyond

We offer platform and cloud-based services across media and across verticals. StarClips, our live service platform, converts print, audio and video content to tagged digital clips, allowing you to repurpose the content into user-specified collections. Automated processes and live dashboards provide control back to you while the zero touch managed services model provides you operational flexibility and immense cost benefits.

With our mobile app solutions for media monitoring agencies, you can explore more paid content possibilities and get access to new streams of revenue through advertising and subscription.

We help media monitoring companies create value for their customers without compromising on relevance, quality and speed of delivery. We understand that 99.95% of word accuracy and 99.3% character accuracy will mean nothing if the meta-tags are not deep enough or the categories are not well-defined.

Success Stories

ANP • Cision • EDD • Infomedia • Infopaq • Kantar Media • Knipsel Info Service • Media Monitors Australia • MediaPact • News Licensing Agency • NewsBank • Precise

If you looking for the next game-changer for your business, we’d like to meet you at AMEC’s 1st Asia Pacific Summit from February 29 to March 1, 2012. To schedule an appointment, please send a mail to michelle@ninestars.in or call her at +34-91-127-8510.

SHOWCASE EXHIBITION SPONSOR

Leading clipping services and media observers around the world are using NEWBASE software to provide their clients with precise media information. Every single day, millions of clippings and adverts from print publications, epapers, online news and social media are processed and distributed to ten thousands of recipients by means of our reliable NEWBASE technology.

NEWBASE makes qualitative media resonance analysis easy by creating Excel- or SPSS-ready xml-files.

NEWBASE systems can be seamlessly incorporated into existing infrastructures, and our modular architecture ensures that both existing and future media channels can be integrated and presented.

NEWBASE systems integrate outsourcing and insourcing workflows and thus allow sharing the workflow amongst subsidiaries and continents.

Contact:
Christian Heinisch
(Managing Director / International Sales)
che@newbase.de
T: +49 (0)40-89002-252    M: +49 (0)163-8900752

OFFICIAL SUMMIT PARTNER

MEDIA PARTNER

Media OutReach is a media intelligence company headquartered in Hong Kong that provides flexible, comprehensive and effective solutions in global media monitoring and press release distribution for companies in the Asia Pacific Region. We offer tailored global print, online and broadcast media monitoring solutions that are delivered into an online management system that helps our clients to manage their corporate communications needs. The company is also the sales partner for Marketwire, a leading newswire company in North America that provides press release distribution services with search engine optimization, social media tagging and multimedia capabilities. For more information, visit us at www.media-outreach.com

Contact:
Jennifer Kok, Founder & Managing Director
2002 IUKI Tower
No 5 O'Brien Road
Wanchai Hong Kong
General Line: +852 31017088
email: jennifer.kok@media-outreach.com
www.media-outreach.com

OFFICAL SUMMIT SUPPORTER

The China International Public Relations Association, granted with “AAA” level industry qualification by the PRC Ministry of Civil Affairs, is a nation-wide PR professional organization with special consultative status by the UN Economic and Social Council (ECOSOC). As the subsidiary body of Ministry of Foreign Affairs, it was established on the April 26th, 1991 and is headquartered in Beijing. Secretariat of CIPRA has 6 departments, including Membership Management Dept., International Exchange & Cooperation Dept., Research & Development Dept., Consultative Dept., Education and Training Dept. and Office. Our mission is to provide various forms of content-rich member services, to maintain close contact between China’s public relations organizations and relative organizations at home and abroad and promote professional, standardization, and internationalization of China’s PR industry. The task of International Exchange & Cooperation Dept. is mainly to carry out public diplomacy, high-level contact, exchange and cooperate through multiple channels and forms, provide consulting services for domestic and foreign organizations.

SUMMIT INDUSTRY SUPPORTERS

The Public Relations Institute of New Zealand is pleased to be part of the AMEC summit as a Summit Industry Supporter. PRINZ believes measurement and evaluation is an essential component of good PR practice. It is important to our members and an area we advocate strongly for. The Institute is a founding member of the Global Alliance, and committed to the Stockholm Accords.
PRINZ is a non-profit, membership organisation created to promote and nurture public relations and communication management in New Zealand. Our 1000+ members come from a broad range of industry sectors covering government and local government, not-for-profit and SMEs, corporate, consultancy and academia.

Overseas memberships are available on request – email membership@prinz.org.nz
Find out more about PRINZ at www.prinz.org.nz
Twitter @PRINZ_Events
Facebook PRINZ

Contact: Simone Bell 
Acting Chief Executive
DDI: +64 9 358 9800  Mob: 021 318 692

Public Relations Institute of New Zealand
T. +64 9 358 9808
F. +64 9 308 9456
Level 7, 2 Kitchener Street, Auckland
PO Box 5937, Wellesley Street, Auckland
e-mail: simone_bell@prinz.org.nz

FIBEP unites a wide range of companies located around the world, who serve their clients with tailor-made monitoring and analysis of the digital and non-digital media (press-radio-tv-internet-social media).  FIBEP members work to their clients’ orders, often within strict parameters, helping them manage their media relations and strategic outlines. FIBEP was founded in 1953 and today has more than 100 members worldwide. FIBEP member agencies are present in more than 45 countries. Almost all the world’s major industrial and services companies, major PR and communication agencies and a great many government departments, as well as political and cultural institutions are amongst FIBEP clients. http://www.fibep.info

Joachim von Beust
General Secretary FIBEP Brussels
Chaussée de Wavre 1945
B-1160 Brussels
Tel.: +32 2 549 08 90
Fax: +32 2 549 08 91
e-mail: joachim.vonbeust@euroargus.be

The Public Relations Institute of Australia (PRIA) is a key Industry Supporter of AMEC’s 1st Asia Pacific Summit on Measurement taking place in Hong Kong 29th February - 1st March 2012.

PRIA is the national industry body for public relations and communication professionals in Australia. The Institute represents and provides professional support and recognition to over 3,000 individual practitioners and more than 175 consultancies nationwide.

Since 1949, it has been PRIA's role to promote and enhance the profession and its status to the broader community. PRIA enforces the highest standards of ethical practice and represents public relations practitioners in the best interests of the profession.

Members are drawn from in-house and agency practice across all sectors of the industry, from corporate to government to community and are required to make a personal, written commitment to a stringent code of ethics. Consultancy members are also bound by an additional code of practice covering client relations, fees, income and general practice. The Institute provides members with privileged access to a range of resources, tools and professional support to help them develop their skills for the current role or their next and conducts hundreds of networking events and training courses each year to help improve members’ professional skills, networks and opportunities.

PRIA also provides members with professional recognition through a highly coveted annual awards programme, the Golden Target Awards.

Contact:
Jon Bisset MPRIA MAICD  
Chief Executive Officer
t: 02 9331 3346  |  twitter: @jonbisset 
Suite 33, 94 Oxford Street, Darlinghurst, NSW 2010
e-mail: jon.bisset@pria.com.au

The Public Relations Consultants Association of India is a trade association set up in 2001 that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.  It seeks to establish benchmarks in Standards, Knowledge, Ethics and Expertise and encourages and promotes the progression of Public Relations Industry in India.  To widen representation and participation from our members, 4 Regional Chapters have been created.  PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee.  20 leading PR consultancies are our members.

In addition, PRCAI offers its members services in the areas of: Professional Codes, Consultancy Management Standards, Regional Networks, International Information and knowledge sharing with links, Referrals, Industry placements, Guidance papers, business support, Seminars and Conferences, Education & training and Research and surveys.

Contact:
President: Mr.Sharif Rangnekar and CEO of Integral PR.
Vice President: Mr.Nitin Mantri and CEO of Avian Media.
Secretary General: Jayoti Lahiri
Phone: +91 124 4290 174
Mobile: 91 9810502575
E Mail: jayoti.lahiri@prcai.org
Website: www.prcai.org

The Council of Public Relations Firms of Hong Kong (cPRfhk) promotes best practices among member public relations consultancies and key stakeholders. The Council serves as a voice and as a forum for the Hong Kong public relations consultancy practice and promotes public confidence in the industry. The Council represents the majority of consultancies in Hong Kong and currently has 26 members and growing. Membership has also been extended to include Macau.

For the past decade the cPRFhk has run its accreditation program to audit service standards in PR agencies in Hong Kong. Independently audited by the Hong Kong Quality Assurance Agency, it is the only scheme of its kind in Asia. Agency accreditation assures prospective clients of consistent service standards and commitment to the cPRfhk Code of Ethics.

The Council also conducts other programs to promote and sustain the PR agency industry in Hong Kong. These include an annual benchmarking survey to help agency leadership better manage their company, a Young Professionals competition to help develop talent at the junior level as well as a regular series of events to help educate and build relationships.

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in twenty-eight countries across the globe: from Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent close to 1,500 PR firms.

What we do
ICCO provides a forum for senior management of the world's best PR consultancies to meet and address issues of mutual interest and concern.

Members work together to raise standards of quality, address ethical issues, harmonise professional PR consultancy practice, and share knowledge. ICCO also acts as a matchmaker between consultancies in different countries. Members have an opportunity to meet in person twice a year at meetings of the Board, at the bi-annual ICCO Global Summit and at any number of ICCO partner events.

Standards
Member countries all conform to the highest standards in the world through the organisation's own professional code, the Stockholm Charter, and since 2005 have adopted the International Public Relations Association’s Charter on Media Transparency.

To date, fifteen countries have also adopted the Consultancy Management Standard (CMS). First introduced by the UK’s Public Relations Consultancy Association (PRCA), CMS is a recognised management accreditation available to ICCO-affiliated firms that provides clients with a unique quality guarantee.

For more information on our organisation and the benefits of membership, visit our website at www.iccopr.com.

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